The delivery moments
your store emails miss.
When a parcel is late, missed or cannot be delivered, your customer hears from you first: in your own branding, from your own address, with the link that fixes it.
Fewer tickets. More trust.
Your brand, every step of the way.
Relay keeps your customers informed at the moments that matter most, so they trust your brand instead of chasing it.
Customers hear about a delay or a missed delivery before they think to ask.
A clear next step turns a frustrating moment into a sorted one.
Your logo, your colours and your own address on every email.
Triggered by real carrier scans and checked before sending. No flows to build.
No more copy-pasting tracking updates into replies.
A good delivery experience is why customers buy again.
Shipped and delivered are easy.
Everything in between is where trust is lost.
Your store already confirms the order and the dispatch. But when a courier cannot get in, a parcel sits at the post office or a delivery runs late, the customer usually hears nothing. Then they email you, open a dispute or leave a review. Relay fills that silence with a clear, calm update before they have to ask.
From carrier scan to inbox.
Automatically.
- 01The carrier records an event
An attempt, a delay or a failed delivery on a parcel we packed and shipped for you.
- 02Relay checks it
Right order, right customer, never twice, your domain verified, wording and links checked, a daily cap and a pause switch you control.
- 03Your customer hears from you
A branded email from your own domain with the carrier tracking link and the next step. Replies come straight to your support inbox.
Calm, clear
and unmistakably yours.
Your logo and brand colour, a simple progress line, the carrier and tracking number, one clear button and the items in the parcel. Built for phones first, and right in dark mode.
Previews show CopperBloom, our example brand, with sample data. Your emails use your logo, colour and real order details.
See every email we send.
Switch any of them off.
The Emails tab shows each email, its delivery status, whether it was opened and any bounce. Switch any email on or off, send yourself a test, or pause everything with one switch.
Hello Sam 👋
Here's your fulfilment overview
Today's Orders
This Week
On-Time Dispatch
On-Time Delivery
Daily Orders
Performance
Saved with Freedom Fulfilment
Since 4 March, compared with what you paid per unit before FF, shipping included
| Product | Before FF | With FF | Saving | Units | Saved |
|---|---|---|---|---|---|
| Bamboo cutting board set | $24.80 | $19.90 | 19.8% | 4,210 | $20,629 |
| Silicone utensil set (6) | $14.50 | $11.20 | 22.8% | 5,030 | $16,599 |
| Stainless pour-over kettle | $31.00 | $27.40 | 11.6% | 1,820 | $6,552 |
| Linen apron | $9.90 | $8.10 | 18.2% | 2,470 | $4,446 |
Top Products
| Product | SKU | 7d Total | Avg/Day | Trend |
|---|---|---|---|---|
| Silicone utensil set (6) | HK-UTN-6 | 412 | 58.9/day | Growing |
| Bamboo cutting board set | HK-BCB-3 | 368 | 52.6/day | Growing |
| Linen apron | HK-APR-L | 171 | 24.4/day | Steady |
| Stainless pour-over kettle | HK-KTL-1 | 96 | 13.7/day | Surging |
| Cast iron skillet 26cm | HK-SKL-26 | 44 | 6.3/day | Declining |
Activity Feed
- All systems operational, orders processing normallyNow
- Tracking updated for 286 orders12 min ago
- Order #YB24533 edited and synced to Shopify1 hr ago
- Receipt ready: INV-YB-29/09/2026Yesterday
| Date | Order | Customer | Amount | Breakdown | Admin | Customer | Edit Status | Status |
|---|---|---|---|---|---|---|---|---|
| 30/09/2026 at 09:42 | #YB24871 | Olivia Martin | $86.40 | Locked | Shipped | |||
| 30/09/2026 at 09:38 | #YB24870 | Jack Thompson | $129.80 | -- | -- | Editable | Unfulfilled | |
| 30/09/2026 at 09:31 | #YB24869 | Chloe Roberts | $54.90 | Locked | Delivered | |||
| 30/09/2026 at 09:22 | #YB24868 | Noah Walker | $86.40 | -- | -- | Editable | Processing | |
| 30/09/2026 at 09:15 | #YB24867 | Mia Kelly | $172.80 | Locked | Delivered | |||
| 30/09/2026 at 09:04 | #YB24866 | Liam Patel | $64.50 | Locked | Shipped | |||
| 30/09/2026 at 08:57 | #YB24865 | Ava Scott | $219.70 | Locked | Delivered | |||
| 30/09/2026 at 08:41 | #YB24864 | Ethan Brooks | $86.40 | Locked | Shipped | |||
| 30/09/2026 at 08:30 | #YB24863 | Zoe Hughes | $43.20 | -- | -- | Editable | Unfulfilled | |
| 30/09/2026 at 08:18 | #YB24861 | Ruby Nguyen | $97.20 | -- | -- | Editable | Processing | |
| 30/09/2026 at 08:05 | #YB24860 | Archie Wilson | $151.60 | Locked | Shipped | |||
| 30/09/2026 at 07:52 | #YB24859 | Sophie Clarke | $64.50 | Locked | Delivered | |||
| 30/09/2026 at 07:40 | #YB24858 | Leo Harris | $86.40 | -- | -- | Editable | Unfulfilled | |
| 30/09/2026 at 07:26 | #YB24857 | Matilda Young | $108.90 | Locked | Shipped |
Click a product with variants or a bundle to see what is inside. The page icon opens the full details.
| Product | SKU | Type | Orders (30d) | Orders (All Time) | Avg/Day | Trend | ||
|---|---|---|---|---|---|---|---|---|
| Bamboo cutting board set | 3 variants | Product | 1,580 | 14,920 | 52.7 | Growing | ||
| Small | HK-BCB-S | Variant | 402 | 3,810 | 13.4 | |||
| Medium | HK-BCB-M | Variant | 731 | 6,920 | 24.4 | |||
| Large | HK-BCB-L | Variant | 447 | 4,190 | 14.9 | |||
| Silicone utensil set (6) | HK-UTN-6 | Product | 1,774 | 16,210 | 59.1 | Growing | ||
| Linen apron | 2 variants | Product | 742 | 6,380 | 24.7 | Steady | ||
| Natural | HK-APR-N | Variant | 468 | 3,970 | 15.6 | |||
| Charcoal | HK-APR-C | Variant | 274 | 2,410 | 9.1 | |||
| Stainless pour-over kettle | HK-KTL-1 | Product | 351 | 2,110 | 11.7 | Surging | ||
| Cast iron skillet | 2 variants | Product | 236 | 2,870 | 7.9 | Declining | ||
| 20cm | HK-SKL-20 | Variant | 88 | 1,010 | 2.9 | |||
| 26cm | HK-SKL-26 | Variant | 148 | 1,860 | 4.9 | |||
| Acacia serving board | HK-ASB-1 | Product | 188 | 1,240 | 6.3 | Steady | ||
| Glass storage jars (4) | HK-GSJ-4 | Product | 97 | 410 | 3.2 | Growing | ||
| Board and apron bundle | 2 items | Bundle | 126 | 540 | 4.2 | Growing | ||
| Bamboo cutting board set (Medium) | HK-BCB-M | x1 | Packed together in one box | |||||
| Linen apron (Natural) | HK-APR-N | x1 | Packed together in one box | |||||
| Kitchen starter bundle | 3 items | Bundle | 64 | 212 | 2.1 | Steady | ||
| Silicone utensil set (6) | HK-UTN-6 | x1 | Packed together in one box | |||||
| Glass storage jars (4) | HK-GSJ-4 | x1 | Packed together in one box | |||||
| Beeswax food wraps | HK-BFW-3 | x1 | Packed together in one box | |||||
| Beeswax food wraps | HK-BFW-3 | Product | 0 | 0 | 0.0 | -- | ||
Parcels that need attention, oldest first. We handle each one and it closes by itself once delivered.
| Order | Customer | Issue | Open | What we are doing | |
|---|---|---|---|---|---|
| #YB2398824/09/2026 | Ella Brown | Extensive Delay | 8 days | Chasing carrier | |
| #YB2441026/09/2026 | Henry Davis | Lost in Transit | 6 days | Replacement sent | |
| #YB2450227/09/2026 | Grace Lee | Delivery Failed | 5 days | Customer emailed | |
| #YB2458828/09/2026 | Lucas Hall | Damaged in Transit | 4 days | Replacement sent | |
| #YB2463329/09/2026 | Isla Turner | Return to Sender | 3 days | Re-shipping |
| Insight | Area | Impact | ||
|---|---|---|---|---|
| Silicone utensil set (6) is your most profitable productA$31.40 margin per unit (72%) and A$55,700 gross profit in 30 days. Worth promoting and scaling further. | ProductsProfit | High | ||
| Bundle the bamboo cutting board set with the linen apron21% of cutting board buyers also buy the apron. A bundle can lift your average order value. | ProductsBundles | High | ||
| Stainless pour-over kettle is surgingOrders are up 38% in 14 days. Supply is planned around the new pace, so you can push it. | SalesTrend | Medium | ||
| Glass storage jars and beeswax wraps sell together18% of jar buyers also buy the wraps. A small add-on offer at checkout fits this pair. | ProductsBundles | Medium | ||
| Cast iron skillet orders are decliningDown 21% over 30 days. Refresh the listing or bundle it before the next reorder. | SalesTrend | Watch |
Nothing here yet.
Sent, last 30 days
Delivered
Opened
Bounced
Settings
LiveTemplates
| Template | Sent when | Status |
|---|---|---|
| Delivery attempted | The carrier could not deliver, or the parcel is waiting to be collected | |
| Delivery delay | The parcel is still not delivered 10 days after it shipped | |
| Failed delivery | The parcel is being returned, was refused, or has an address problem | |
| Order shipped | Off. Shopify already sends the shipping confirmation | |
| Order delivered | Off. Shopify already sends the delivery confirmation |
| Invoice | Date Created | Date Charged | Amount | Status | Receipt |
|---|---|---|---|---|---|
| INV-YB-30/09/2026 | 30/09/2026 | -- | $25,894.40 | Due | |
| INV-YB-29/09/2026 | 29/09/2026 | 30/09/2026 | $25,317.60 | Paid | |
| INV-YB-28/09/2026 | 28/09/2026 | 29/09/2026 | $24,537.30 | Paid | |
| INV-YB-27/09/2026 | 27/09/2026 | 28/09/2026 | $23,654.90 | Paid | |
| INV-YB-26/09/2026 | 26/09/2026 | 27/09/2026 | $25,066.10 | Paid | |
| INV-YB-25/09/2026 | 25/09/2026 | 26/09/2026 | $24,212.80 | Paid |
Team Members
| Name | Role | Status | |
|---|---|---|---|
| Sam Carter | sam@yourbrand.com | Owner | Active |
| Priya Shah | priya@yourbrand.com | Admin | Active |
| Tom Reid | tom@yourbrand.com | Viewer | Invited |
Welcome to the Freedom Fulfilment portal
This is a demo account with made-up data. Take a short guided tour of the key screens, or click around on your own. Nothing you do here is saved.
8 steps · about 2 minutes · leave any timeRelay comes with your fulfilment.
So does everything else.
These tools only work because they are connected to the system that ships your orders. They are not sold separately. They come with your fulfilment.
- Stock financedWe fund the stock order
- Packed in your brandEvery order, your packaging
- The FF appEvery order, issue and invoice, live
- Relay Delivery EmailsIn your branding, from your address
- Faye customer supportReplies as your brand, in your tone
- A brands teamNew products and markets, planned with you
Questions about Relay.
Plain answers.
Freedom Fulfilment clients only. It runs on the tracking of parcels we ship for you.
No. By default it only sends the moments Shopify does not cover. Shipped and delivered are optional.
Your own domain, once you add a few DNS records we give you. Replies go to your support inbox.
Yes. Each email has its own switch, and there is a pause switch for everything in your FF app.
No. Only parcels where the carrier records an attempt, a delay or a failed delivery. Most deliveries go smoothly and get nothing extra.
No. It is included for Freedom Fulfilment clients.
Hand over the supply chain.
Keep the growth.
Apply in two minutes. Our team reviews every application and replies within one working day.